The script for the commercial video came together with the help of fans of the brand. Fans were given the option to choose between multiple options on social media channels and got to decide together what storyline they liked the most, because you create Christmas together!
Personal Christmas message
Complementary to the commercial, we've created extra components to boost the campaign. One of them is the personal video tool. Fans can write their personal Christmas wishes for loved ones in an online form found here: https://kerstwens.intratuin.nl/#home . When they complete filling in the form, a personal video will render and is automatically send out to one happy receiver. A sample video can be found below.
As an extra add-on we set up a GIPHY stickerpackage, which contains Intratuin branded Christmas stickers. All stickers are publically available for everyone to use, for example in Instagram Stories.